Adiera Marketing Portfolio

Adiera Marketing

UGC creator Brand

-Based in malta-

About me

Gaia Cassar i ugc creator

What makes me unique?

My outside of the box thinking and attention to the fine detail, helps me create converting and captivating creatives for brands. My attention is to act as a reliable source to the consumer, whilst striking for the balance between peak ROA/ROI and providing an entertaining, yet educational content.

Qualifications:

Play me

Certified in Digital Marketing
Certified in photography

What is UGC?

UGC vs Influencers?

User Generated Content (also know as UGC) is original, brand specific content created by the customers of that brand and published on social media or other channels. UGC comes in many forms including images, videos, review, testimonials or even a podcast.

Unlike influencer content, UGC is not sponsored by a brand. This enables the content to feel more authentic. In fact, around 55% of consumer trust UGC over other forms of marketing which goes to show just how powerful this form of social media marketing is becoming.

UGC has a click through rate that's 400%

higher than traditional ads

Only around 16% of brands have actually began using the UGC Strategy.

consumers find UGC 9.8x more impactful than other content when making purchasing decisions

How do I provide you value?

My goal is to create authentic content that allows your brand's style, story and mission to be mirrored through current marketing trends to increase your brand's awareness and engagement.

I make the process EASY and simple for you by becoming your target customer!

I create and you post!

UGC Content is 42% more effective than traditional content

UGC has a click through rate that's

higher than traditional ads

400%

Only around of brands have actually began using the UGC Strategy.

Short-Form Video Content

Unboxing

aesthetic

Try on haul

product Demo /

Voice Over

Mini Vlog

Photography Content

Timeline

An outline of what my process looks like from start to finish.

Step One:

We will discuss your brand's goals, story, expected deliverables, and find a content package that works for both parties. This conversation may happen over two scheduled call, or email exchange.

Step Two:

A contract will be sent over to you if you do not already provide one.

If a contract is provided from your behalf, I will take a maximum of 3 days to look over it thoroughly.

Step three:

I will send over my shipping address so you are able to arrange delivery. As well as the first invoice (50% up front).

Step four:

Upon waiting for the product to be delivered. I will conduct brand market research and analyze the following:

your competitors
your brand aesthetic
your most sucessful content
your target audience and their likes

Step five:

While continuing to wait for the product to arrive, I will come up with specific video concepts based on our previous discussions on deliverables and brand analysis and research.

I will get the scripts ready based on these concepts, utilizing strong hooks and CTA's

Step Six:

At this point I will recieve the product in the mail. I will shoot and edit all the discussed content upon arrival.

You will recieve the watermarked content to review. From there you are able to request up to 1 revision and I will reshoot or 1 re-edit in which I will arrange the content according to these requests.

Step Seven:

Once you are happy with the watermarked content. I will go ahead and send over the second invoice.

Step Eight:

After the invoice has been fulfilled, you will recieve the unwatermarked content through WeTransfer.